Thursday, February 24, 2011

Internet is more technical fascility rather than marketing tool

Yes, Internet definitely are also a platform for marketing too and though every year people spend their time on the Internet more and more, this is doesn't mean that it is easier and more cost-effective to use Internet as a marketing tool (as exclusion I can mention really interesting, useful Internet projects and SEO which can attract users themselves without advertising, but the problem with such services is that - while Internet is the place where everyone can be economically local, the same reason makes Internet really competitive place, where growing any service takes exclusive quality of attractiveness - and this makes Internet unavailable for low-budget projects).

Therefore the message is clear - advertising and the whole public relations work better in the markets with much space for competition, i.e. it is easier to conquer economy with geographic division. There's still a lots of space for everybody (not like in the Internet where everybody has an access for the offers of the whole world literally in one place).

And if marketing strategy of your business mostly based on seeing the Internet through rose-coloured glasses, I would highly recommend to reconsider your marketing strategies more thoroughly. And I say this not just because you have to bring any user here in virtual reality before it will ever see any advertising, but mostly because of high competition which definitely greatest border in advertising on the Internet.